Giulio Adriani, is a world-renown chef in the realm of authentic Neapolitan pizza. True story, Giulio actually got his green card because of his innovative treatment of crust offerings. The Local Pizzaiolo (pizzamaker) required a brand personality and SLANT was happy to deliver.
The Local Pizzaiolo
We brought Giulio’s zest for life to life—creating a truly authentic brand for a truly authentic pizza. We found it serendipitous that the last four letters of the restaurant’s name (iolo) is an acronym for “I only live once”—so we presented that as the brand mantra. The rest—as they say—is “storia.”
Lab Solve:
the local pizzaiolo
Brand Slant: Delivering what passion tastes like.
Brand Slant: Delivering what passion tastes like.
the local pizzaiolo
Brandmark seating design
Slant: Elevating the fan to a seat at the owner’s table nets a win-win.
SPORTING KANSAS CITY
CNot final copy hallenge: In a city known to be loyal to strong ownership of major league sports teams, convey the essence of a re-invented team to current and prospective fans.
Formerly known as the Kansas City Wizards, less intelligently as “The Wiz”, new ownership came in to rescue a struggling franchise. Out of this rebrand came a new stadium and a new team name, Sporting Kansas City.
We came into this assignment because the previous agency wasn’t quite getting what the new ownership wanted to be with their new icon. The brandmark is critical to a franchise’s success given that it has to be something that everyone from ownership to the most casual fan can identify with and get behind. We landed on a shield shape that at the time was unlike any other in the league. Inside the shield is a representation of the two states Kansas and Missouri whose borders meet to form Kansas City. The elongated and intertwined SC is a nod not to fonts often seen on European Club crests. The alternating stripes represent the unification of 11 players on the pitch. Last we designed a proprietary font that is used throughout the stadium as well as for broadcast and web content communications.
Lab Distillation: Innovative ownership begins with our fans
Lab Solve: Giving the Sporting brand a look and feel of not trying too hard and just being a refuge where you don’t have to always be “on your game” was the driving force behind guest touchpoints.
Sporting Kansas City
brand voice
interior menu strategy & design
interior elements and signage design
interior elements design
