Giulio Adriani, is a world-renown chef in the realm of authentic Neapolitan pizza. True story, Giulio actually got his green card because of his innovative treatment of crust offerings. The Local Pizzaiolo (pizzamaker) required a brand personality and SLANT was happy to deliver.
We brought Giulio’s zest for life to life—creating a truly authentic brand for a truly authentic pizza. We found it serendipitous that the last four letters of the restaurant’s name (iolo) is an acronym for “I only live once”—so we presented that as the brand mantra. The rest—as they say—is “storia.”