This post-production/editing studio, located in the basement of a building on 19th Street, knew that despite their well-known talents, they would face the challenge of overcoming a difficult-to-find location.

19 Below Edit & Post-production

Facing the negative of the location head-on, we designed a brandmark where a stylized "19" resides under a bar representing terra firma. Using a symbol instead of text in the logo added to the mystique—yielding a speakeasy environment and a favorite place for agency creatives to hang.

Lab Solve:

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it all started with my camera.

about us

19 BELOW

close-up 19 Below entry signage

Brand Slant: Turning a negative into the very reason to be associated with a brand.

Brand Slant: Turning a negative into the very reason to be associated with a brand.

Brandmark seating design

Slant: Elevating the fan to a seat at the owner’s table nets a win-win.

SPORTING KANSAS CITY

CNot final copy hallenge: In a city known to be loyal to strong ownership of major league sports teams, convey the essence of a re-invented team to current and prospective fans. Formerly known as the Kansas City Wizards, less intelligently as “The Wiz”, new ownership came in to rescue a struggling franchise. Out of this rebrand came a new stadium and a new team name, Sporting Kansas City. We came into this assignment because the previous agency wasn’t quite getting what the new ownership wanted to be with their new icon. The brandmark is critical to a franchise’s success given that it has to be something that everyone from ownership to the most casual fan can identify with and get behind. We landed on a shield shape that at the time was unlike any other in the league. Inside the shield is a representation of the two states Kansas and Missouri whose borders meet to form Kansas City. The elongated and intertwined SC is a nod not to fonts often seen on European Club crests. The alternating stripes represent the unification of 11 players on the pitch. Last we designed a proprietary font that is used throughout the stadium as well as for broadcast and web content communications.

Lab Distillation: Innovative ownership begins with our fans

Lab Solve: Giving the Sporting brand a look and feel of not trying too hard and just being a refuge where you don’t have to always be “on your game” was the driving force behind guest touchpoints.

Sporting Kansas City

business stationery

entry signage

exterior directional

brandmark

business cards